Effective Offline Marketing Strategies Offline & Online Marketing image

Disclosure: Advertisements are placed on this website to offset the cost of maintenance and to keep this site free for everyone to use. Owners of this website will receive compensation for products and services purchased through featured advertisements.

Effective Offline Marketing Strategies

The essence of business is to sell products or services. A product or a service is conceptualized because there is a market for it. This can either be existing or potential market. With competition real tough these days, companies are in the lookout for effective offline marketing strategies. For marketing to be effective, different strategies for each marketing component should be implemented.

Product Strategies

A product is developed to answer a particular need or want. But, to counter competition, new features or benefits should be added aside from its basic function. This can include a more appealing color or an inclusion of a minor feature. If the product is a rice cooker, for instance, a steaming rack can be added so that it can steam foods as well. Variants can also be introduced, like new flavors for juices. Packaging should be regularly improved or enhanced as well, especially for consumer commodities such as shampoos, toothpastes, canned goods, and cereals. These products are regularly purchased by consumers and are also produced by a lot of competitors. Thus, repackaging will counter stiff competition. It will also avoid product fatigue or boredom on the part of the consumers.

Promotional Strategies

Customers today are not only demanding but also discriminating. They can afford to because of the availability of many products and services of varied brands, models, and features in the market. To have an edge over a competing product or brand, offline marketing strategies that will effectively market the product should be implemented. The most effective advertising medium today is the television because people are glued to their TV sets for an average of two to four hours per day. TV ads should be creatively done to catch the attention of its target customers and promote memory recall. The commercial models or product endorsers should also be appropriate to the target market segment.

Pricing Strategies

Overpricing and under pricing can be both beneficial and detrimental to a product or service. Overpricing may cause customer to shift to other brands while under pricing may convey an inferior quality of product. Therefore, it is important that pricing be carefully studied to arrive at an optimum price. Social pricing can also be adapted. This means that if the product is sold at high-end markets such as boutiques and other exclusive shops, the product can be priced higher than its regular price. This strategy is more applicable to non-essential or luxury products.

Product Channel or Distribution Strategies

The channels through which the product will reach the end users are also important. Networking and multi-level marketing are widely popular these days. Aside from the regular advertisements in the form of TV and print ads, the product can also be promoted and delivered personally by dealers and agents.

Marketing is both a science and an art. Since the users are human beings, both their mental and emotional faculties are involved in choosing the particular brand, type, or model of products to buy. Thus, it is important that effective offline marketing strategies be implemented to attract customers and to sustain their patronage.


Offline & Online Marketing Articles

Online and Offline Marketing Hand In Hand
Offline Marketing Through Newspaper Ads
The Different Offline Marketing Methods
Using Offline Marketing For The Real Estate Business
Using Posters For Offline Marketing
Businesses Opting For Offline Marketing
Going Back To The Basics: Offline Marketing
Unique Marketing Offline Ideas
Offline Marketing Basics: Overview And Techniques
Online Vs. Offline Marketing: The Best Method For Your Business
Employing Offline Marketing For A Small Business
Offline Marketing Resources: Key To A Successful Offline Business Promotion
The Offline Marketing Advantage
How To Make Your Offline Strategies Work
Offline Advertising Through Pdf Documents
Offline Marketing Still Works
The Different Offline Marketing Disadvantages And Ways To Counter Them
5 Ways To Improve Your Offline Marketing Ideas
5 Easy Tips On Incorporating Offline Marketing In Your Local Business
The Creative Evolution Of Offline Marketing
Common Mistakes In Offline Marketing
Innovative Offline Marketing Tips
Integrating Offline And Online Marketing For Success
How To Use Display Ads For Effective Offline Advertising


Offline & Online Marketing Videos


Homepage | Privacy Policy | Terms of Use | Contact

© Advertising Business Online - http://advertiseyourbizonline.com Contents Copyrighted by Law - All Rights Reserved Worldwide

Effective Offline Marketing Strategies Offline & Online Marketing resources image
Effective Offline Marketing Strategies Offline & Online Marketing image

Effective Offline Marketing Strategies Offline & Online Marketing resources image
Effective Offline Marketing Strategies Offline & Online Marketing image

Effective Offline Marketing Strategies image