Keeping up with the BIG PLAYERS changes is constant, like Facebook and Google. It’s hard enough for Internet Marketers like myself to keep up with adjusting rules, never mind a business owner who is busy taking care of their business. A business owner would have to have 4 to 6 extra hours per day to keep up with social media creation and postings, if they intended to use that method to increase revenue.
If you are doing any kind of online marketing and getting over 3% results, you are doing better than average. Zoning in and customizing your online audience with demographic targeting to boost response rates is crucial to run a successful marketing campaign.
Here are a few resources you can use to get some help.