Business Advertising Using Your Blog Increases Local Traffic!
Your business blog should be used not only to provide quality information on your product niche but also as a solid business advertising tool. Blogs have changed a lot over the last few years, and have evolved from being simply a content update library, to a strategically designed marketing platform.
How does your business accomplish getting the maximum firepower out of your blogging efforts. It is essential that you learn how to brand your blog with your business niche, become known as the primary resource for good information, tips and tools to improve the success of using your product or service.
I am going to assume that your domain name you have for your business blog is product or niche related for solid SEO tagging. Add your personal name to each blog post showing that you are the author of the information. This type of posturing readily identifies you as a leader to your audience, and sets the stage for relationship building. Your blog needs to have a subscription form inviting your prospects to register with your business for updates. Offer them something of value that is related to your product niche, like a specialized report, an e-book, free training or newsletter, in exchange for their contact information. Your blog becomes lead generating tool that consistently brings you new interested prospects.
If you have a Mobile website you changes of gaining new local prospects is accelerated by over 50%, as your mobile website comes pre-loaded with all the bells and whistles for lead collection. Mobile websites are very affordable to set up and add a huge bonus to your business blogging efforts.
Add to your business advertising by using your blog as a Social Media Hub. Using social media has become one of the most important online business building tools of our time. This techniques creates third party validation for your content and at the same time begins to brand you as having credibility for your leadership skills. (watch for a new blog on this topic).
Please read through our section on website development for blog creation or blog assistance, or mobile website creation and mobile ad campaigns.
Lea Gail Parkhurst
Parkhurst ProBiz International