Local Library Using Mobile App

Posted on July 24, 2012 by Lea Gail Parkhurst

I recently read in the Morning Star that the Okanagan Regional Library introduced a new mobile app for customers.

Advertising Business Online Business Mobile Apps

“We’re very excited to enter the mobile world, said Chantelle McGee, head of ORL’s new virtual branch.” I was excited to see that a major local service like our library had embrassed mobile app development.

Advertising Business Online is now offering Mobile Website Development, Mobile SMS Marketing and Mobile App Creation to local businesses throughout the Okanagan and B.C. Mobile is the next BIG marketing tool to immediately reach your fan base and those up with the latest Smart Phone technology.

Please call for a FREE 1/2 Hr consultation regarding your Website and Fanpage, at: 250-260-5883.

Lea Gail Parkhurst

Parkhurst ProBiz International

Mobile Website Vs. Mobile App

Posted on July 16, 2012 by Lea Gail Parkhurst

Business Owners Have Lots of W.20 Decisions To Make And One Of The Biggest Ones is “Do I Need A Mobile Website or a Mobile App”?

Advertising Business Online Mobile Website Vs Mobile App

Going Mobile and establishing a online mobile presence should start with a Mobile Website first, as this establishes them as a player in the Mobile arena. Using a mobile application requires users to download your customized (app) onto their “Smart Phones”, and it becomes a permanent entity for use. Both these mobile services can appear the same at a glance, but each has it’s own unique benefits and features for the end user, your target audience.

When To Use Mobile Websites and/or Mobile Apps?

Learning the difference between a Mobile Website and a Mobile App, will help you decide on which one is the best choice for your business. Since both the mobile website and the Mobile app are only viewed on a Smart Phone like iPhone, Android, Blackberry or tablets from the same companies they become the most important online upgrade your company should be considering to keep on top of online advertising and marketing. Both Mobile websites and Mobile apps are designed to be easily read on the smaller screen, and are sized for this viewing purpose with the added touch-screen interface.

Since a Mobile website uses HTML you can added display images, maps, coupons, click-to-call, text-to-win, with mobile-specific features for customer convenience and list building purposes. Mobile website are access the same way as any website through a browser, and can be found using online SEO.

In order to use a Mobile app, it must first be downloaded on to your Smart Phone and activated. So the user must first use a device-specific portal such as Apple’s App Store for iphone users, an Android app store like Android Market or if using Blackberry, their app store, Blackberry App World. Depending on how the app is build it can download any kind of content, images, videos the same as a Mobile website, but on main difference is that it can be accesses even when offline.

Starting with a well built Mobile Website will get you started in reaching the millions of smart phone users, and if your business has need of developing an app for a very specific marketing strategy, then it can be a very good addition to a businesses online development.

Remember that a Mobile website is easily available through a browser from any smart phone. With the help of a Mobile Marketing Agent you can upgrade your Mobile website quickly and without any stress. A Mobile website shares all the properties of a regular website for online advertising campaigns, and can easily be used for SMS text messaging.

Contact AdvertiseYourBizOnline to help you decide if your business needs a Mobile APP as well as a Mobile Website!

For a FREE half hour consultation please fill in the form on our Contact us link on this website. (http://advertiseyourbizonline.com/contactus)

Lea Gail Parkhurst

Parkhurst ProBiz International

Emailing Vs SMS Text Messaging

Posted on July 15, 2012 by Lea Gail Parkhurst

Online Marketing Strategies That Best Suit Your Business!

Advertising Business Online Email VS SMS Text Messaging

Many business owners are confused about the new technology, and just don’t know which method will work best for your business. Some have been able to collect names of existing customers and send out email’s now and again, which can increase repeat sales and keep them in touch with their customers. But now there is the option of Mobile Marketing using SMS text messaging. Well this method collects new prospects and potential new customers much quicker almost instantly once your have sent out your SMS message. So this then has the ability to increase your daily, weekly and monthly sales on a regular basis.

And once you have them on your SMS list you can always asks them if they want to also be added to your email list, and have them –“Text-to-Add”, in an SMS message to do so.

Using Mobile Marketing is much broader than many realize. Your choices are greater if your business has stepped up its online image, and set up there business model t cover all angels. So the first question is?” Does Your Business Have A Mobile Website”? That is the first thing you need to get into place to take advantage of the new technology circulating in the advertising and marketing arena. Have you set up a “Face Do you own a “Smart Phone”, a cell phone with the technology capable of responding to an SMS Text message? Have you set up a Facebook Fanpage”? And if your answer is “YES”, has it been customized, branded and Optimized and made professional, or is it looking naked and unattended to? Did you know that once you have a Professional Fanpage with “Custom Apps” you now have a HOT NEW means to attract new prospects to your SMS Mobile Marketing Campaigns?

Back to the value of email marketing, with email you can tell more details of your proposal, you can directly showcase a product “Special Offer” with all the bells and whistles…. You have a lot of power once the email is opened to increase your customer’s appreciation of your product or services. The ease for making a quick decision to purchase by just clicking a link within the email can be an attractive alternative.

One big advantage of SMS text messaging as you can reach your customer on the go, and not just depend on them to read your message while sitting at their computer. Curiosity is one of the biggest bonuses you have with SMS Text messaging, people can hardly stand it when a message has come in, they instantly want to read who has sent them something.

So at the end of the day it is recommended that business implement both methods to stabilize ongoing sales and keep customers wanting new offers on your products or services.

To get a Mobile Website and/or a SMS Mobile Ad Campaign set up for your business, please contact us at : 250-260-5883. Advertising Business Online is her to service all your website and online marketing needs. You can head over to our contact page for sending us a question, we would love to hear from you.

Lea Gail Parkhurst

Parkhurst ProBiz International

http://advertiseyourbizonline.com/mobile

Success In Mobile Website Marketing

Posted on July 11, 2012 by Lea Gail Parkhurst

Marketing Tips ForMobileWebsites

Advertising Business Online SMS Marketing Slow Day

Your business needs the newest advertising medium for marketing success. You need to investigate mobile marketing and see if it is a good decision for your business. We have given some great tips in this article about using a mobile website and then use mobile text message marketing. If you haven’t experienced the thrill of getting a text message on your cell phone and the excitement in opening the message to see who it is from and what they have to say. This is so powerful, people’s curiosity just can’t wait to read their text messages they will read it within 5 seconds of receiving it. You are in control your SMS messages, you can send a message anytime, you control the time it goes out. Your options are huge, everything from coupons to polls, surveys, quizzes, you decide. You ability to increase your daily sales is so HUGE you just won’t believe it until you try it. The more the customer sees or hears from you the more they will think of you when they need your products or services.

The reason you want to promote a “Scan-to-Win”, “Text-to-Win” “Call-to-Win”, and so on is that you need the customers cell phone number and email address in order to complete your SMS messages. It is recommended use SMS Texting for mobile instead of offering a video, as watching a video on the smart phones is not as watched. The statistics show that over 88% open a text message whereas only 41% will watch a video.

Of course since your customers have Opted-In to your list, you do not want to annoy them by sending too many text messages. On the other side you want to keep your messages short and to the point. Your customers attention span on the cell phone is very short, so you will need to get their attention and motivate them to act.

Know your competition, see what they are offering in their SMS Mobile Marketing Campaigns. If you see an AD with a QR Code scan it, if you are at the till and you see a Scan-to-Win tent scan it this way you know exactly what they are offering.

If you sell a product that customers can video tape themselves using, ask them to produce a short video and upload it using their cell phone. You can add these to your websites and this is the most powerful advertising you can ever have.

Advertising Business Online specializes in Mobile Marketing and will help you set up a strategically designed marketing campaign that suits your target market and products and services.

So do your business a favor, and just give us a call for your FREE half hour consultation, and let us take your business to the next level!

Lea Gail Parkhurst

Parkhurst ProBiz International

http://advertiseyourbizonline.com/mobile

Mobile – Mobile – Mobile

Posted on July 11, 2012 by Lea Gail Parkhurst

MOBILE IS THE ONLY ADVERTISING YOU SHOULD BE USING!

Advertising Business Online Advertising Costs

Advertising cost can cause your business to go “OUT OF BUSINESS”! Sometimes they work and often they don’t. But you can’t get that money back it is gone. So how much do you need to earn to cover your newspaper advertising. Sometimes people get numb from ready your business ads.

But when you use mobile marketing, you get customers who have given you permission to send them “Surprise Specials”. Unannounced specials, sent by text messaging gets their immediate attention. Yes immediate attention, they can’t help but open there text message because they don’t want to miss anything. So they open and read every single text message. Not only that but if they are with a friend and they get a text offering a special timely offer, the chances are that your customer and their friend will come to your business to take advantage of the “Special Offer”. This can double your customers and of course by putting a tent card at the till for new customers to scan, (where you offer them something special) into their cell phones, adds them to your text messaging list.

For a FREE half hour consultation, please call: 250-260-5883.

To view a video click this link.

And to add to everything else using mobile marketing can cost much less than traditional advertising, and get much better retention. Just try it and see what happens, you never know it might change your marketing results forever!

And finally, since we are a Social Media Marketing company if you do not have your Facebook Fanpage in a professional state and optimized properly with custom images and apps, please call us immediately. Facebook is a big today as having a website was 10 years ago.

Lea Gail Parkhurst

Parkhurst ProBiz International

http://advertiseyourbizonline.com

Twitter Cancelled Partnership With Linkedin!

Posted on July 9, 2012 by Lea Gail Parkhurst

Biggest New This Month – Twitter Has Ended Partnership With Linkedin!

Advertising Business Online Twitter Cancels Linkedin

“Ryan Roslansky”, “Head of Content on Linkedin” released in his blog, Linkedin has had a 2 year contract with Twitter a micro-blogging website, that allows posts to be added to Linkedin from Twitter. This contract is now not being renewed, but if you have clicked the choice to have your posts on Linkedin added to your Twitter account that feature is still active and available.

Twitter has implemented stricter guidelines for application programming interface (API) for developers, which affects third party software programs. While they are making these changes to protecting their own branding, developers are jolted by these changes as they have ptu some much time and resources into developing apps for Twitter.

Michael Sippy, Twitter product manager said in a blog post, “We’re building tools for publishers and investing more and more I our own apps to ensure that you have a great experience everywhere you experience you experience Twitter, no matter what device you’re using.” Twitter Cards. The new addition to Twitter lets users add a few lines of code, or “card,” to a tweet that will add an expanded view of content on Twitter.

The challenge with many social media companies and especially applies to Twitter and that is to find the right balance between supporting developers and operate a profitable business at the same time.

Lea Gail Parkhurst

Parkhurst ProBiz International

To Go Social Or Not

Posted on July 2, 2012 by Lea Gail Parkhurst

Business Are Now At A Turning Point In Their Marketing Decisions – “To Go Social Or Not To Go Social”.

Advertising Business Online Social Media Merry-Go-Round

Social Media is now a table talk expression that everyone understands when they hear it. It means Facebook, Google + Local Pages, Pinterest, Linkedin YouTube and so on. But it is now “Out Of The Closet” in the advertising and marketing world as well. Business are becoming much more aware of how it works but are simply not sure or inexperienced to know how or where to start. So i’ts not so much about “Do I Start A Social Media Campaign“, but “How Do I Start A Social Media Campaign“.

And if you are still not sure if this is for you please take 5 minutes and watch this video:

Social Media isn’t a fad, it’s a fundamental shift in the way we communicate. The ROI of Social Media is Your Business will still exist in 3 – 5 years!

Recent Documented Benefits Of Using Social Media From A Survey Are

88% noted their business had increased social media exposure
72% gained new local prospects and traffic.
62% enjoyed higher search engine rankings
52% experienced list building lead generation success
49% found that their advertising and marketing budget costs were significantly lowered.

Have You Hired Your Social Media Marketing Manger yet? Let ”Advertising Business Online” give you a FREE 1/2 Consultation on how we can help your business get SOCIAL!

Lea Gail Parkhurst

Parkhurst ProBiz International

Google Places Changed To Google + Local Places

Posted on June 10, 2012 by Lea Gail Parkhurst

Hottest News Yet “Google Has Now Changed Google Places To Google + Local Places”!

Advertising Business Online Google Plus Local Pages

It’s hard to keep up with Facebook FBML Tabs disappearing July 6th, and Facebook changing Sponsored Stories just this week, and now Google removing Google Places and calling it Google + Local Places.

Did you know that Forester Research surveyed 4000 plus businesses and over 90% of businesses stated that SEO (search engine optimization) was in their top 3 strategies for acquiring new customers? Getting Social Media Marketing all linked together was only 7%. I can tell you that this has come about due to businesses not being able to keep up with the learning curve when it comes to the value of Social Media Marketing. Yes you need to be recognized by Google’s Algorithm’s, but you also need to be picked up by Pinterest, Linkedin, YouTube and all the other search engines, in order to rank in a top position to secure the sales.

Statistically speaking the TOP # companies that show up get more than 50% of all the business!

Google is moving towards REPUTATION MARKETING and REVIEW MARKETING with Social Proof. It is so important to get your business registered properly with these social media communities in order to meet the requirements of Google’s Spider Network.

Advertising Business Online (AdvertiseYourBizOnline.com) has the most sought after “SKILL SET” to solve every worldwide local marketing problem!

What difference would it make to your business if you were able to bring in 8 to 10 new paying customers every week? Local traffic is the most important goal any businesses should be reaching for. The closer you get to dominating the 1st place in Google the better your chances are that you will get the most new sales, since that is why people are searching on Google in the first place. They are looking for a product in their local area, and if you are the easiest to find you get the business!

Advertising Business Online

Let Advertising Business Online get your business RANKED successfully and tied to all the TOP Social Media Communities. Take advantage of our “Full Meal Deal” package which offers this service at 60% OFF NOW!

Just Click This Link!

Lea Gail Parkhurst

Parkhurst ProBiz International

Facebook Deletes ALL FBML Tabs BY July 6

Posted on June 8, 2012 by Lea Gail Parkhurst

If Your Facebook Fanpage Was Built Prior To 2009 Your Tabs Were Created Using FBML coding.

Advertising Business Online Facebook FBML Delete

In Facebooks commitment to update their Operating Platform, they have set a deadline date for July 6, 2012, to remove completely from your Fanpage any tabs using the FBML scripts.

Advertise Your Biz Online will rebuild your Fanpage Tab with an HTML script so you will not loose it altogether. Please call 250-260-5883, or email: advertise@advertiseyourbizonline.com, to support with this Facebook Update.

Lea Gail Parkhurst

Parkhurst ProBiz International

Facebook Changes Sponsored Stories Placement

Posted on June 8, 2012 by Lea Gail Parkhurst

Now for the first time Facebook is allowing advertisers to buy and then choose News Feeds or Mobile as placement categories. This is separate from other ad placements and uses tools like Ads A PIor Power Editor.

Advertising Business Online Facebook Feed or Mobile

This change gives advertisers more ability to optimize their campaigns and more control over who sees their ads. By being able to choose if their Ad is shown in Mobile or a News Feed it opens the door for new opportunity’s for app and game developers to maximize the mobile craze.

Another powerful strategy with this new introduction is that Sponsored Stories can only reach advertisers who have “Liked” their Fanpage, or added their app, or have connections on Facebook with those who have already “Liked” the page.

Now Third-party mobile apps can control where within the app they want to send your viewers. They may want to send them to an information page or directly to a download page.

Lea Gail Parkhurst

Parkhurst ProBiz International